Nir Eyal: Speaker Bio

Indistractable: How to Control Your Attention and Choose Your Life

Lecture Blurb:

Ever get the feeling the world is full of too many distractions? Research shows the ability to stay focused is a competitive advantage, in work and in life. However, in an age of ever-increasing demands on our attention, how do we stay productive and stay sane?

Nir Eyal, bestselling author of Hooked: How to Build Habit-Forming Products, wrote the book on the secret psychology behind the world's most engaging products and services. In his new book and talk, Indistractable, Nir provides the antidote to the current distraction crisis. But rather than blaming tech for our troubles, Nir dives into the root causes of distraction, exposing the surprising truth behind why we tend to go off track.

Nir Eyal shares findings from his five years of research into how to master what he calls, "the skill of the century." Nir's entertaining, research-backed talk provides practical advice and memorable strategies for better managing our attention, our time, and our lives.