Want to learn more about the speaker of this lecture?

Haley M. Walters is a dynamic marketing expert with extensive experience in helping corporations, particularly in the early-stage biotech sector, scale their ventures through innovative marketing strategies. She is deeply passionate about education and enjoys sharing strategies that help individuals, especially biotech entrepreneurs, leverage AI to streamline tasks, optimize decision-making, and enhance productivity.

She currently servs as the Marketing Director for Medlive, a clinician education platform, and has previously worked at Johnson & Johnson Innovation where she designed and executed a global brand activation strategy that elevated the positioning of the company’s venture and incubation portfolio. Her expertise spans multi-platform content distribution, including in-person scientific programming, virtual webinars, thought leadership content, and paid and earned media.

Haley has crafted end-to-end content marketing plans, optimizing messaging for conversion and ensuring strategic alignment across various platforms. Her career also includes notable success at Bamboo Health, where she spearheaded a comprehensive rebranding effort and implemented an omnichannel digital strategy that grew the audience by 200% and web traffic by 20%.

With a proven track record of increasing brand visibility, generating leads, and driving growth, Haley is skilled at creating data-driven marketing strategies that resonate with target audiences in the biotech space. She holds a Bachelor of Science in Marketing with a minor in Communications from Florida State University.

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