Lecture Details
In today’s fast-paced and digitally connected world, clinicians have an unprecedented opportunity to shape public discourse, build professional networks, and amplify their impact far beyond the clinic. This lecture offers a behind-the-scenes look at one physician’s journey using social media and strategic networking to grow influence, drive community engagement, and open doors to unique collaborations across healthcare, industry, and entrepreneurship.
Target Audience: Designed specifically for clinicians, this session demystifies the process of building a professional online presence—sharing real-world lessons, challenges, and successes. Whether you're just starting out or looking to refine your digital strategy, attendees will gain practical tools for using platforms like LinkedIn, X (formerly Twitter), and Instagram effectively, while maintaining authenticity, credibility, and boundaries. We'll also explore the power of in-person networking, content creation, and storytelling in shaping your personal brand and advancing your mission.
**Learning Objectives:**
- Understand the strategic value of social media and networking in a clinician’s career.
- Learn how to create a professional, engaging, and authentic online presence.
- Explore methods for building meaningful digital and in-person relationships that lead to opportunities.
- Discover how to use content and storytelling to educate, advocate, and inspire.
- Identify common pitfalls in digital outreach and how to navigate them with professionalism.
- Join this interactive and inspiring session to learn how your voice, when amplified with intention, can influence change, create connections, and expand your reach well beyond the walls of your practice.
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