LIVE Lecture Overview

Presentation on “Essay Writing: Short Pieces, Huge ROI"

This 50-minute interactive lecture explores the powerful impact of physician-written short articles and essays. Publishing educational or first-person essays in mainstream media with the intention of educating the lay public is a short-term project that can quickly increase the physician's on-line presence and authority. This lecture includes examples of medical memoir, educational articles, and first-person essays with an emphasis on practical tips and suggestions for busy doctors about the specifics of writing, revising, and publishing. 


The lecture includes: 

1) Why Essays are Important

2) How to Write an Essay:

  • idea generation
  • targeting the audience
  • outlet
  • length
  • “sticking the landing and nailing the lede”

3) Deadlines are the Doctor's Best Friend

4) Revision: the Grand Rounds of Writing

5) How to Get Published 101, The P’s and Qs of Pitches and Query Letters

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