LIVE Lecture Overview
Presentation on “Essay Writing: Short Pieces, Huge ROI"
This 50-minute interactive lecture explores the powerful impact of physician-written short articles and essays. Publishing educational or first-person essays in mainstream media with the intention of educating the lay public is a short-term project that can quickly increase the physician's on-line presence and authority. This lecture includes examples of medical memoir, educational articles, and first-person essays with an emphasis on practical tips and suggestions for busy doctors about the specifics of writing, revising, and publishing.
The lecture includes:
1) Why Essays are Important
2) How to Write an Essay:
- idea generation
- targeting the audience
- outlet
- length
- “sticking the landing and nailing the lede”
3) Deadlines are the Doctor's Best Friend
4) Revision: the Grand Rounds of Writing
5) How to Get Published 101, The P’s and Qs of Pitches and Query Letters