Clear Writing is Powerful Writing

(Conversation leader: Jacqui Banaszynski)

In this conversation, we’ll review the imperative to make writing clear and focused, and the common challenges to achieving that. We’ll pay particular attention to how that needs to be considered in speciality or technical fields.

Topics:

• Identifying your primary audience and platform

Writing in the language of the audience

Capitalizing on the publication platform

• Identifying the key point of the piece you are writing

Getting quickly to the point

Using secondary material to support that point

• Defining and identifying jargon

Solutions: Putting jargon in context, explaining or eliminating

Using hyperlinks

• Making terms or issues relatable

Using examples, metaphor and analogy